Conferences don't usually fail because of one big mistake.

Conferences seem easy to put on. You need some speakers, a venue, a few sponsors, and an audience. How hard could it be, right?

But budgets get blown, to-do lists snowball, and sponsors are let down. Conferences don’t usually fail because of one big mistake. Instead, a hundred small ones are what turn them into a time-and-money sinkhole: a timeline that slips, a sponsor package that's priced wrong, a run of show with no buffer, a marketing plan that starts too late. Those add up to huge unexpected expenses, empty seats, and a lot of last-minute scrambling.

Creating a conference successfully is a skill - one you don’t have to gain through trial and error. The Complete Conference Builder walks you through every step of what a conference needs, allowing you to create your event without making all those newbie mistakes.

The Complete Conference Builder gives you a framework for every piece of the event instead: Content, Marketing, Sponsorship, and Logistics. It's built to cut down on errors and costly missteps, protect your budget and your timeline, and get you a stronger return on the event overall. Where the templates and frameworks don't cover it, the courses walk through the mistakes that show up most often and how to steer around them before they cost you.