Conferences offer an unparalleled method of getting your products and services in front of your target market.

Convening your audience in an educational setting allows you to center the narrative around your offerings – with unbelievable outcomes!

Gathering your target market of customers – both current and prospective – give you the unique opportunity to deepen your relationship with them, far more effectively than a sales call.

Your relationships can grow beyond a transactional one, to becoming a trusted partner.

Savvy orgs use conferences as a way to better understand their customers’ needs, and develop innovative ways to address them. Positioning yourself as their partner to help solve their problems puts you top of mind when they’re in need of assistance.

Plus, every attendee becomes a prospect in your CRM!

From content development to speaker management, you’ll learn how to build and manage a successful event program that meets stakeholder goals, attracts an audience, and delights sponsors.

Learn techniques for marketing outreach across social media, email, and other channels, with strategies to amplify your promotional efforts and elevate the effectiveness of your audience acquisition.

Build your sponsorship offerings into a powerhouse, from methods to identify potential sponsors to communication strategies through the lifecycle, you’ll learn how to ensure sponsors are happy and signing up for the next year’s event.

Unlock the secrets to seamless event management, from negotiating best rates to building skills to work well with vendors. You’ll learn how pros navigate event logistics, cost control, and managing tight deadlines.