After more than two decades producing high-impact conferences and trade shows for event organizations and in-house, including IIR (now Informa), The Conference Board, and Commercial Observer, Tina Nacrelli has seen firsthand what makes an event succeed—or fail.
The Conference Course was created to pass on that hard-won knowledge. Built for anyone tasked with creating conferences—whether you're brand new or just want to level up—this self-paced course gives you the exact playbook used to build events that drive revenue, attract top-tier sponsors, and keep audiences coming back.
Tina’s experience spans both B2B and B2C events, with a specialty in content-driven, profitable programming. She’s developed dozens of agendas that not only draw high-level speakers and C-suite attendees but also unlock meaningful sponsorship opportunities. That insight is now yours.
Each course module—Program Development, Marketing, Sponsorship Strategy, and Event Logistics—is practical, results-focused, and packed with real-world tools. You’ll get templates, checklists, and case studies that show you how it’s done—not just in theory, but in practice.
No fluff. No recycled buzzwords. Just clear, actionable guidance from someone who knows what it takes to run a successful event.
Let’s build something that works.