Congratulations on creating event and conference content! This course will share with you the secrets of the professionals, so you can learn how to create effective and powerful content too.

At this point, we’re assuming that initial research into this space has been done already, and the powers that be, whether that’s you or someone else, has determined that this conference is a GO – meaning that you have a market or audience to sell this to, and a marketing arm that can do so, and that there is actually a market for this conference – that people will spend their resources – time or money – to attend.

So assuming that’s all in place – and if it isn’t, or you want to learn more about how to make those assessments, you can check out our other courses -  we’re here to talk about developing the program content. Program content is essentially the educational component of an event. Think panel discussions, talking head thought leadership sessions, fireside chats, product demos, keynote speeches, there are many formats it can come in, but it’s basically a topic with someone or several someone's speaking to it. And it’s an incredibly important element. Nail your content, and you’ve given the event a huge boost.